Bachelor of Design / Bachelor of Media and Communication with a major in Digital Advertising Technology

Upon successfully completing the Bachelor of Design / Bachelor of Media and Communication, graduates will be able to:

• demonstrate knowledge and cognitive skills to review critically, analyse, consolidate and synthesise knowledge and apply this with initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
• demonstrate technical and practical skills, and a broad understanding of key concepts in their chosen field of study
• demonstrate knowledge and cognitive and creative skills to exercise critical thinking and judgment in identifying and solving problems independently and collaboratively, in diverse contexts
• apply communication skills to present a clear, coherent and independent exposition of knowledge and ideas to different audiences and stakeholders
• with responsibility and accountability, apply their knowledge, cognitive and technical skills, and principles of sustainability and respectful design, to the development of design solutions
• exercise organisational and leadership skills, and demonstrate the ability to plan and execute a project and/or piece of research with groups that may include academics, industry professionals and students
• demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
• formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
• exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
• demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
• recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
• apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
• reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
• apply research methodology relevant to the field of media and communication.