Bachelor of Media and Communication / Bachelor of Business with a major in Advertising

Upon successfully completing the Bachelor of Media and Communication / Bachelor of Business, graduates will be able to:

• demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
• formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
• exercise initiative and judgement in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
• demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
• recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
• apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
• reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
• apply research methodology relevant to the field of media and communication
• define and integrate theoretical principles applicable to business and apply those principles in a range of practices
• systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
• formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
• coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
• communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
• build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
• work collaboratively in diverse groups.