Bachelor
Join the world of professional communication with a Public Relations degree from Swinburne.
With this qualification, you will learn how to effectively influence and manage public perception and communicate with target audiences using engaging content, targeted messaging and strategic campaigns.
Through practical experience and authentic projects and PR planning, you will learn to manage a range of communication challenges and explore new media, event management, digital marketing and crisis communication.
Our graduates are equipped to work in a variety of public and private industries, including corporate communications, public affairs, marketing, and promotions and events.
This degree offers valuable work integrate learning opportunities and is professionally accredited by the Public Relations Institute of Australia, ensuring you're ahead of the curve upon graduation.
Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
Read our Applying and Enrolling FAQs.
The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.
Build your skills and confidence as a professional communicator.
Intercultural CommunicationLearn how to effectively communicate within a multicultural society.
Campaign and Events PlanningLearn how to plan and manage PR campaigns and events, and evaluate their success using real industry case studies.
WritingDevelop industry-specific writing skills that will allow you to effectively engage and influence your audience.
Digital CommunitiesUnderstand communication theories in relation to social media, online communities and blogging.
Develop and implement communication strategies to promote information about an organisation to the public.
Public Relations CoordinatorDevelop and manage important brand relationships with the public and the media.
Social Media StrategistBuild, grow and manage a brand's community through social media and other online channels.
PR and Events ManagerBuild a company's presence through a range of messaging and events.
Public Relations ManagerPlan and implement public relations strategies to build a favourable public image.