Masters (Coursework)
The course is designed to provide students with the key foundation, technical and specialised units which are relevant to the needs of a senior marketing manager. The course will cover the application of marketing to a wide range of contemporary business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study and practice of market research and its use in understanding buyers' motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets and an understanding of contemporary trends in marketing practice.
Key learning outcomes of this course are:
Find out if your overseas qualification is recognised and meets the Entry Requirements.
This course is designed to provide a comprehensive learning program for both international and domestic students seeking to work at a high level in the marketing field across a wide range of industries.
The course can lead to a professional career as a senior marketing manager/marketing director or for executives whose responsibilities involve marketing including sales manager, events manager, advertising and promotions manager, marketing communications, market research and analysis, customer relations management, digital marketing and marketing consulting at a senior level.
This course contains 12 core subjects in related fields.
Term 1 Core Subjects
Term 2 Core Subjects
Term 3 Core Subjects
Term 4 Core Subjects
Exit with a Master of Marketing
* Prerequisite/Co-requisite Requirements
This course is offered in nested suites with Graduate Certificate in Business and Graduate Diploma of Marketing. This means that, should you need to, you can exit after the required four units with a graduate certificate, after eight units with a graduate diploma, or complete all 12 units and graduate with Master of Marketing.
Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC's RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details.