Bachelor of Communication and Media

This degree has been developed and designed with industry, which means it is relevant, up-to-date and guaranteed to provide you with the best start in this fast-paced industry.

In fact, the curriculum continues to be informed by industry partners, including an industry advisory group of practicing communication and media professionals. This relevant learning, combined with final-year real-world experience, ensures you graduate career-ready. You will also have the choice of studying on-campus at Magill and City West or online, which is great news for students who are trying to fit study in among work and other life commitments.

You will learn how to plan, deliver and evaluate communication strategies that engage and inform targeted audiences using a range of media platforms. With a focus on communication for both traditional and online media, you'll study:

• writing and content creation for print, broadcast and online media
• social media strategy, engagement and content creation
• critical and analytical thinking required for the strategic planning and management of communication and media
• communication and media research
• media law and ethics
• emerging trends

Studying communication and media at UniSA gives you the flexibility to select a sub-major, so you can specialise in fields such as journalism, film and television, marketing, or tourism management. A marketing sub-major would be highly desirable in a communications and marketing role, while a journalism sub-major would prepare you for media advisor roles. If you're interested in social media or digital content, then a digital media sub-major may be for you. Other popular sub-majors include film and TV, tourism, and event management.

You will also select two electives, enabling you to further build on your skills and knowledge. There is a focus on professional practice, and during your final year you will get the opportunity to complete an industry placement working in a public relations, communication management or media role.

You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.

Nine in 10 large businesses, and more than four in 10 small-to-medium businesses now have a strategy behind their social media and communications investment1, so there is no better time to be beginning a career in communication and media.

As a professional communicator you will be interested in current affairs, public communication in all its forms, and the communication aspects of political, economic and social issues. You will also have a passion for writing and language, a curiosity about why and how people communicate, and a desire to use communication skills to promote understanding of significant political, social, cultural and scientific issues and events. Careers to consider:

• communication officer: plan content and write copy for promotional publications and material
• content creator and writer: write for a range of channels and mediums including web, blogs, news, social media, search engine optimisation, publications and advertising
• digital and social media manager: responsible for developing and implementing marketing strategies for an organisation's social media sites
• media liaison officer: liaise between two organisations to communicate and coordinate activities
• PR coordinator: understand and support client needs - and use all forms of media and communication to build, maintain and manage their reputation
• marketing and communication officer: coordinate advertising and public relations activities for businesses
• online editor: plan, create, edit and publish content online
• strategic communication manager: develop integrated communication and marketing campaigns, set clear communication goals and objectives, develop strategies, tactics, budgets and schedules for a campaign - and learn to measure the effectiveness of each medium to monitor success.

1 Sensis Social Media report 2017